Wristcam Brings Dual-Camera to Your Apple Watch By Cheddar Now

Welcome back to between bells everyone, the first and only camera for the Apple Watch is here. Wrist cam is an apple certified camera system that is an ultra-compact water resistant, dual camera. The device supports photo video and live-streaming here. To tell us more about it. Is ARI Roman, CEO of wrist cam, ARI great, to have you with us on the show today. So a lot of features here but highlight what are some of the unique features on this camera great to be here Nora? If this! This is a HD camera that fits on the wrist, and it's seamless, so you've got a button here.

You tap once to take a photo. It's got a bright LED when you actually capture it pulses once for photo uh continuous pulse for video and um, so you can use it uh, just straight from the wrist cam, but uh. It also seamlessly integrates with Apple Watch. This is uh the first and only smart band made for Apple Watch, so you get a viewfinder up on the display, and then you can swipe between photo and video mode review. The stuff you send share stuff out straight from your wrist, and we're really excited about the live, video capabilities.

So having that relationship with apple, you know it seems like a very big deal. How did that come to be, and do you imagine that other companies are going to be able to tap into that with apple as far as risk cameras? Or are you unique on that front at this point? So we're a proud, long-time Apple developer, uh, and I started building risk cam. When I got connected with one of the original program managers from the watch team, we just ran through developer relations like any developer, would and um. You know got taken seriously, and I think that has to do with you know the products that we've you know been able to launch for the apple platform um. Historically, you know this is really about the Apple Watch and the Apple Watch ecosystem.

One in three people in this country now is wearing an Apple Watch. It's got pretty wide adoption um they're on their fourth generation cellular device, and I think a lot of people are looking for a camera. It's its uh, it's something you want. You know you're able to I'm able to go without my phone sometimes and that's really convenient, but I don't have a camera um until now. Well, I mean I've had a camera for a while, but I've been playing with this for some time, but really high quality video 1080p video out of both sensors um 4k stills uh, the it's got its own battery.

It's got its own um memory, that'll store an hour of video uh. A couple of thousand photos. It's a pretty magical experience. It's that's really hard to appreciate until you've actually lived with it. Yeah, ARI you we mentioned that live-streaming is one of the use cases.

I do wonder what you think the relationship between creators and this product will be since we're seeing you know the tick rocks of the world proliferate. How do you foresee creators and influencers also using this camera yeah? I mean we've really seen the camera take center stage and how we maintain relationships with one another, especially now that you know we're we're all socially distant um. You know, I think, reducing the friction to capture which you know the wrist cam reduces friction really by an order of magnitude instead of having to pull something out of a pocket. You know I can just raise my wrist tap once, and then I capture I'm able to capture uh more serendipitous moments, I'm able to capture stuff in real time and then not lose the experience. Furthermore, you know getting caught behind a big screen um and we've built this deliberately on top of a SDK.

So we have a developer kit. That's set up for other developers to be able to tap in to the functionality. There's a lot of software, a lot of on top of the hardware that went into creating this experience and making it come alive. Uh we interact. The connection is directly with the watch, but we're also talking to the phone when it's around, but you get this seamless viewfinder on your watch, even when you're far away from your phone, even if you don't have a cellular watch because we're communicating directly with the watch over Bluetooth, so I think it's going to.

I was just going to ask our perspective of capture for creators. You know it's. It's um and creators will be able to capture more stuff at the moment quickly. How do you keep privacy in mind, given that a lot of people might not even know they're they're being filmed when someone is using this? Well, so that's that was actually a really important design factor since early on. So first, it really requires a deliberate action.

You have to raise your wrist, and then you press a button to capture and then, when you do so, you get that bright led. So you've got bright LEDs next to each camera and when I long press to initiate video, you see the continuous pulse there. So that indicates I'm capturing video. This is you know. It's really important that everyone around you understands that you're capturing um, so we've tried to make that really deliberate to align with apple's focus on privacy.

It's its. You know very important to us as an Apple developer, all right ARI! Thank you. So much for your time today. That's ARI Joycean, CEO of wrist cam, thanks again for your time,.

Source : Cheddar Now