Apple iPhone 8 and 8 Plus - Full Announcement From Apple's 2017 Keynote By Digital Trends

Next up iPhone Apple has always believed that technology infused with humanity could improve people's lives and change the world. No other device in our lifetimes have had the impact on the world that the iPhone has. Nothing else has become so essential or put so much power into so many people's hands than iPhone. It's truly amazing how much iPhone impacts the world each and every day our intention with iPhone has always been able to been to create something so powerful, so immersive and so magical that the hardware virtually disappears over the last 10 years, we've reimagined or invented numerous technologies to create just that experience. The first iPhone forever changed how we interact with technology by introducing multi-touch for the first time you are actually touching the software instead of buttons, it's magical, the App Store changed the way we work play, learn, communicate spawning new companies and new industries along the way we took the viewing experience to places literally, never seen before with technologies like the Retina display. We change the way people communicate with features like iMessage and FaceTime that allowed us all to connect in more meaningful ways and with Siri.

We used artificial intelligence to make our voices more powerful, iPhone, even revolutionized security and privacy with touch ID and our wallets with Apple Pay and, of course, iPhone put amazing easy-to-use cameras into our hands becoming the most popular way to capture the images of our lives. Over the past decade, we pushed forward with innovation, after innovation, after innovation bringing us to this moment. When now we can create devices that are far more intelligent, far more capable far more personal than ever before. We have huge iPhone news for you today, and it gets started right now. I phone an iPhone 8.

This is a huge step forward for iPhone and to tell you all about it, I'd like to invite Phil to the stage Phil a good morning. Everyone I am so excited to tell you all about the new iPhone 8 and the new iPhone 8 plus. These are a new generation of iPhone, and they improve on everything we love about iPhone. The design is all new. It has glass in both the front in the back.

The aluminum band beautifully matches the finish of each iPhone, a comes in silver, Space Gray and a beautiful new gold finish. It's made from an aerospace grade, 7000 series, custom, aluminum, alloy, the glass has a seven-layer color process, making sure there's a beautiful, precise hue and the glass is further reinforced by an internal laser welded steel and copper structure. We're so excited because this glass is the most durable ever in a smartphone iPhone 8 and 8 plus there's also microscopically, sealed for water and dust resistance, and they have a new retina HD display in each model. There's a 4.7 inch, Retina display in iPhone 8 and a 5.5 inch, an iPhone 8 plus now Apple Retina displays are renowned for their incredible color accuracy, and they have great wide cinema quality. Color gamut we've built in our 3d touch technology into the display and for the first time an iPhone display.

It is our true tone technology now with true tone. It adapts the color temperature and intensity to the ambient light around us, along with the displays, iPhone, 8 and 8 plus have new serial speakers as well. They're 25% louder than the speakers in iPhone 7, and they have a deeper base too, and this is pretty incredible. Inside iPhone, 8 and 8 plus is a brand-new chip, and this is a breakthrough performance in a mobile device. We call it an 11 Bionic.

This is the most powerful and smartest chip ever in a smartphone. It's a 64-bit design, 4.3 billion transistors, six core- we're going to geek out here for a bit because it is so awesome. It has two high-performance course: they're 25%, faster than the high performance course and the previous industry-leading 810 chips is for high efficiency course they're up to 70 percent faster than the ones in the a-10 chip, they're managed by our second-generation performance controller. That now can use all six cores at once. It can deliver up to 70 percent improvement in multi-threaded workloads, and they have our first-ever Apple design, graphics, processing, unit or GPU.

This is a three core design. It's 30% faster than the graphics in the previous, a 10 and the GPU is designed to accelerate 3d apps and games, especially those that use our new metal 2 frameworks, and the GPU also is incredible for machine learning, apps and this kind of tasks get a big speed up if they use our core machine learning framework ?, there's more to it. The 11 Bionic includes our first new generation image signal, processor or ISP. So you know this is used in photography. The delivers faster autofocus in low-light.

It has new pixel processing for sharpness and texture and for the first time to help reduce noise. It has Hardware, enabled multiband noise reduction. All this helps to improve performance and helps us take better pictures. Perhaps the most beloved feature of every new generation of iPhone is the cameras and people love taking photos and customers sent us their photos for our shot on iPhone campaign like this one. This was sent from Jeremy Perez Cruz.

He shot it with an iPhone, 7 plus and people going to love taking pictures with the iPhone 8 camera. It is an all-new 12, megapixel sensor, it's larger and faster. It provides 83 percent more light, and it provides more it's more power efficient. At the same time, it is deeper pixels and a new color filter, so this adds up to having better color saturation. Why range of color and lower noise in your photos and videos, I phone 8 plus, has two new sensors in its dual camera.

The wide-angle camera has an F 1.8, aperture and optical image. Stabilization. The telephoto camera has F 2.8 aperture. So as always, we want to show you the kind of photos you can take off of our new cameras. Now these are photos we're going to show that have not been retouched in any way, they're straight off the iPhone, 8 and 8 plus.

So here's the first one. This is absolutely beautiful. Now, that's not the Golden Gate Bridge! This is taken in Portugal. It shows the beauty of wide color gamut, there's great dynamic range, sharpness and incredibly low noise. Just look at that blue sky.

Here's another example: it shows incredible: Y, quality, color again just look at the skin tones and the detail and the hair in the eyes. If you look closely in her eyes, you can actually see the photographer reflected there, holding an iPhone to take the picture. Here's a great example of the amazing textures in depth and photography. You can really feel the fabric, and you can see details in their face behind the fabric. Here's a great example of low-light photography, texture, detail and very subtle colors in this darker environment.

Last year we introduced portrait mode, iPhone 8 takes fantastic portrait modes and people flip over taking these photos, and now with the iPhone 8 plus you're going to get sharper details more uses in low-light and even a more natural both in the background of the photos. So this is a big hit. We had a surprise new feature last year of portrait mode. We brought it out in beta, and it just got better and better over time and customers send us photos. They love this.

So we challenged the engineering team to do that again to make it easy for all of us to take advantage of an advanced photographic technique, and they're doing it, and it has to do with lighting and if you've ever had a professional portrait taken. You know that pro photographers use advanced equipment and have a great understanding, advanced techniques to literally sculpt the light on your face to create the perfect mood for a portrait photograph where our team is making this possible for all of us using the new dual cameras in an 11 Bionic chip and the iPhone 8 plus, the team has come up with a new feature called portrait lighting. This is beta, but it will ship with the iPhone 8 plus and here's how it works. When you compose a photo in the camera app using the portrait mode, the dual cameras in the ISP sense, the scene. They create a depth map.

They separate the subject from the background, and then you see machine learning. It creates facial landmarks and actually changes the lighting of the contours over your face. That happens while you're composing the shot. It's super easy to use right when you're in the camera app you use portrait mode and there's a new menu to select the lighting effect. You want to use you just swipe to pick a different effect for whatever you want to shoot.

Now these aren't filters. This is real-time analysis of the light on your subjects face. In fact, you can go in later after you shot a portrait mode photo into the Photos app and change the lighting effect to select which one you want to use on your photograph. The team has done an unbelievable job on this, and so here's an example of a photo. That's taken not touched in any way.

This is portrait mode using portrait lighting, it's actually using the setting and portrait lighting for stage light. So it drops away the background to make this stunning dramatic photograph. It's absolutely beautiful, so iPhone, 8 and 8 plus are incredible for taking pictures. They're. Also amazing for video as well.

In fact, iPhone 8 has the highest quality video capture ever in a smartphone along with the ISP, we have an apple design, video encoder. This enables faster frame rates and higher quality video. It does real-time image and motion analysis to predict changes in the content and optimize the video encoding algorithms. So, while you're shooting video, let's say for K 60 frames, a second, the iPhone 8 divides each frame into individual tiles, two million of them, and we analyze the two million tiles. Every second looking for details like texture and edges to predict whether that tile has grass sky, water or movement in it.

So, let's say you're shooting, 4k, 60 frame rate video. You can look like this. It's beautifully optimized for quality and for compression level, and this video was shot on an iPhone in 4k, it's amazing and if you're one of the many people who love shooting slo-mo videos, that's gotten a lot better too. Now you can shoot a 1080p HD 240 frames. A second that's double the frame rate of previous, absolutely beautiful.

So now, iPhone 8 is incredible for shooting photos. It's incredible for video there's a third category of use of the camera. That's going to become increasingly important in our mobile devices and that's augmented reality. This is an incredible area for us to advance in our teams have worked together, hardware and software to make iPhone the first camera the first iPhone really created for augmented reality and the first smartphone designed for it as well. We custom tune each iPhone for augmented reality.

The cameras are actually individually calibrated in the factory, and that makes a huge difference in the performance for AR. There are new gyroscopes new accelerometers and AR kits. Software is tightly tuned to all this hardware to deliver the best experience for motion tracking an AR, greatly benefits in the new, an 11 Bionic chip, the CPU handles world tracking. The new Apple GPU renders a Murphy immersive graphics at up to 60 frames. A second, the new ISP does real-time lighting estimation, and this stuff is amazing that it happens on a device in the palm of our hands.

So I want to show you some of the work that developers are starting to do with AR apps on iPhone 8. So here's one example: it's a game: Warhammer 40k, free blade from pixel toys. You can now use their photo mode to bring the free blade night into the real world and play it right where your friends are standing around you, here's another from Major League Baseball's, advanced media team, they're, enhancing the at bat app with a kit, so that when you're at the game, you can hold up your iPhone and see real-time player, information and stats. On top of the game, you're watching and here's sky guide from v, STAR Labs, you can use AR kit with this app to actually superimpose the map on top of the sky as you're. Looking at it around you, this isn't some generic sky.

This is the surrounding sky. So now we want to show you an exciting AR. App right here, live on stage playing on an iPhone 8, it's from Directive games. This is a new startup based in Shanghai, it's founded by developers who have worked in some of the biggest franchises in gaming. So please welcome at Lamar, CEO and co-founder of Directive games at Lee earlier this summer.

With the introduction of a kit, Apple changed gaming forever. What we're about to show you is one of the world's first competitive multiplayer games designed to be played entirely in augmented reality. This is the machines in the game. Players battle their friends in real time, either online or around the table in the same room. My friend and co-founder Andrea is preparing a match for us where we play the rebels against the dominators.

What's really cool is with a kit, the metal 2 on the new iPhone. We are able to experience games in an entirely new way. These players are able to view the game from any angle. Our content has to be incredibly detailed with the power of the new iPhone, an unreal support for metal 2. We are able to render the entire level on screen and amazing 1.2 million polygons, while also allowing you to move in close to really appreciate the high visual fidelity and just look at those 4k textures gorgeous now. Shall we go into the game? Ar allows us to use our position in the real world the game, a tactical advantage, just look how ant ha is moving towards this cave lining up his targets.

This is something that would have been hard to do with tension ?, it's like you're, not just controlling the game you're in the game. Another awesome addition to the experience is spatial audio. If you go close to the action, the sound increases and if a solid object gets between you and the action, the sound is occluded perfectly now with the stereo speakers on the new iPhone. This is truly amazing. It looks like we're getting hit pretty hard deploy shield to protect our heroes.

Now, let's rain fire on our enemies, move closer to their base and get ready for the fatal blow with our super weapon. Oh, the drop-ship is there? Can you take it up to the same time, what you just saw is an amazing evolution in how games are played and experienced thanks to the combination of air kit and metal ? on the brand-new iPhone? We can't wait for you to play it look for the machines on the App Store this month exclusively on iOS. Thank you, Thank You, Ali. Now, let's talk about Wireless. We once said that the future is Wireless and boy.

We will be right. That's becoming more true than ever before, with iPhone 8. It supports LTE advanced for fast networking connections, Bluetooth 5.0 for the latest accessories. Of course, it supports our great beloved air pods and the beats X headphones, that use our w1 chip and the new Beats Studio threes as well, and now, with iPhone 8, with its glass back or enabling the freedom of wireless charging I mean. This is a simple thing.

We do this every day we use our phones in the day, and we charge them at night off and on a charger by our bed, stand in our homes or in our hotels and words can't describe just how much nicer it is to just put it down and pick it up whenever you want to charge without ever having to plug in a cable again and want to do this by your bedside and want to do this in a caf? or restaurant as they start to support wireless charging. I want to do it in an airport, so you can top up your charge before you get on the next flight and perhaps the best use case of all in your car. You can get into your car wirelessly connect and start using CarPlay put your iPhone on the center console, and it's charging all without ever having to plug in a cable again. What makes this possible as we're building into iPhone, 8 and 8, plus wireless charging with QI that she is the leading openness, wireless charging standard, and we hope to help QI by increasing adoption of it in creating new use cases for it. Many restaurants, shops airports, cars have started to build and support for QI wireless charging, and they'll work with iPhone.

A many companies are offering QI chargers and those that are QI certified should all work with iPhone 8, and we've worked with some developers who are creating cheat charges, and we're going to offer them in our stores and online for our iPhone 8 customers like this one from they and this one from Welkin. So that's iPhone, 8, it's a new generation of iPhone. It improves on everything we love about iPhone. It is packed with innovative technologies from the glass and aluminum design to the retina. HD displays the new a11 Bionic chip.

It's there designed for AR apps, like no phone, has been before a new single and dual cameras that support for the brand-new photo lighting effects in portrait mode and wireless charging. Now iPhone 7 came in these three configurations. Starting at 32 gigabytes will really happen to iPhone 8. It's gonna start with twice the capacity 64 gigabytes of a second one at 256 gigabytes and the price will be six hundred and ninety-nine dollars. iPhone 8 plus will have the same two configurations, 64 gigabytes and 256 gigabytes, and it will be priced starting at $799.

Will we be able to pre-order them, starting this Friday on September 15th and to be available a week later on September 22nd, and we can all upgrade to iOS 11 starting on September 19th, so that is iPhone 8 I like to turn it back to Tim, iPhone 8, a new generation of iPhone and a huge step forward?.

Source : Digital Trends