OnePlus 9 Pro Throttling,CHEATING benchmarks ?! The rise & fall of one plus📉😱 By DirectTech

This is the emergency broadcast system. This is not a test repeat. This is not, but yes, everybody welcome to the first ever emergency broadcast of direct tech. Now, why is it an emergency? Because in the last 24 hours we found out that OnePlus has been deliberately throttling their phones, in particular the OnePlus 9 and OnePlus 9 pro, which is absolutely nuts, and they're not throttling it, like apple, were as the battery degraded. You know, they held back processor performance to save battery they've just been throttling their phones out of the box, and, if I'm perfectly honest with you, I can't say I'm surprised, I think the writing's been on the wall for a long time, and I'm just not surprised. I know some people are personally.

I'm not you know. Things have been happening since 2019 that have just slowly written that this was coming, and I think everything that's been going on over at OnePlus and how the company's been acting. This is kind of the culmination of that, but I'm going to explain to you what I mean when I say the signs were there and the writing was on the wall and why, let's get to it, asap, there's no time to waste okay, so we all saw the rise of OnePlus and the rise of OnePlus was built on this being a flagship killer, a brand that offered enthusiasts a home, and they offered all the great specs all the great hardware, with superb light: snappy software with their whole mantra of never settle and being fast. That is what they built themselves on: okay, but in a fantastic video that was made by techholter, there's always one thing about enthusiast brands: they will always betray you, okay and if, as you notice, the price of OnePlus devices just kept slowly and slowly creeping up. Okay.

Now that is also natural. The more hardware that was you know more expensive, like higher refresh screen soled panels and stuff, like that, you know top end snapdragon processors that cost money. So, yes, the price will come up with time, 5g modems, not to mention the least that's expected, but OnePlus was always firmly on the trajectory that was taking him to becoming a flagship brand. They eventually wanted to be up there competing with Samsung Galaxy and iPhone pros, and just you know those brands in general. That's the crowd that they truly wanted to mingle with and there's a problem with that OnePlus built their user base.

Their entire customer base is built on enthusiasts people who, like being a rebel, they identify with a brand that is rebellious against the norms of the mobile market space. Once you become a flagship brand, your entire user base can no longer identify with you, they're, not the user base that want to be buying 1 000 devices. They want to be buying a 700 pound device or a 500 pound device, but it has that snapdragon processor, and maybe it doesn't have the IEP rating they're willing to take the sacrifices. Their android enthusiasts, okay, and I think the first thing that was the writing on the wall for the downfall of OnePlus, was betraying their user base and their identity. You cannot, you cannot build your image as one thing and then become another and not betray your user base and the next way that they betrayed their user base was going from having you know two products per year.

You know the pro model and then the t model, which came six months later, with the updated snapdragon processor. That was again they took their time they cared, and you saw it, and you felt it in their products that OnePlus genuinely cared. They took their time to optimize the software and just time and effort was put into it and now all of a sudden OnePlus realized that they were losing out on a portion of the lower end market. So they came up with the n series and the word series, and now just like Samsung they're, just cranking out these n series devices word series devices, and they're trying to soak up as much of the market as they can in places like Asia. Where you know, people are very price conscious, and they want to buy good performance for not a lot of money, which I think people think they're getting because of the marketing with OnePlus.

But there's some there's an issue with this: okay OnePlus isn't a big company like Samsung and even Samsung doesn't optimize for their lower end device as well and as soon as they started over diversifying their product range well, their flagship devices, their top end devices were also going to suffer, and let me explain why their software team isn't big enough to support this many devices with optimized software, constant updates and stuff, like that. Every one of these devices needs a set amount of time to have that sorry, that software optimized for it- and they just can't do that right now, they've got too many devices, and it's affecting their top tier devices, which they're selling for now a thousand pounds. So the over diversification has betrayed one plus in the user base, and it was another piece of the writing on the wall towards you know them throttling their devices being called out the betrayal and the downfall of OnePlus. Now the next thing- and I think this is a major point that sounded all the alarms for me at the time back in 2020- was Carl pay leaving. Why would one of the founders one of the co-founders just up and leave OnePlus? The only reason you would do.

That is because you have a disagreement with the vision and direction that OnePlus is taking in the future, and I think that it shows because rumor has it. Carl page didn't agree with the creation of the n and word series, and I can completely understand why rumor has it. He was only happy to stick with creating one or two devices a year and putting a lot of time and care into them and caring about the user experience. OnePlus simply doesn't care about user experience and overall quality anymore, and it's you know, that's usually a common consensus amongst many of you, I've spoken to on Twitter. So that's a big piece of writing on the wall.

There Carl pay leaving now. The next thing is the nine and the nine pro they are just not what OnePlus is about. They are a culmination of that slow 180-degree turns from their original founding ethos and identity, and that one plus is no longer who they were, who they are, who they should be: okay, you've gone from selling 500 pounds, 600 700, pound devices to 1 000 devices and let alone the fact that you're selling it for a thousand pounds, but the performance. Isn't there you made a big stink about your camera. You've got shutter lag, your Cullen.

Science is off. Oh, we'll update it. I'm sorry, you cannot launch a 1 000 devices and then tell me you're going to fix it later with updates. Have you ever seen an iPhone launch with something that needed fixing with an update layer? You can't say you have, because that is a product that sells for a thousand pounds, but it is ready day one there's no pre-release software in the embargo. Videos like there was, with the nine pro nothing of that.

None of that it's completely unacceptable, that a 1000 pound device has a five-minute limit on recording 4k video and that even has an overheating issue. It's completely unacceptable, and it shows that OnePlus isn't taking the time to optimize their products, and the last thing that I want to mention the downfall of OnePlus is this: they have slowly been cranking out, half-baked rushed products to create this essentially rubbish, one plus ecosystem, with the one plus buds the one plus watch. You know they. They seem to be content on just running this brand and its image into the ground. But while they're coming down crashing and burning, they just want to take as much money out of you as they can.

You know the OnePlus watch. I personally think is a disaster for one plus. It has no real integration, no real OS look. I know it's not expensive, but I'm sorry when you have you know the new Wear OS coming, and you had the Samsung Galaxy watches, which had some form of integration with galaxy. You have the one sorry, the Apple Watch, and then you compare all the other smart wearables out there compared to the OnePlus watch.

It's its not even half-baked. That's a 10. The bait device well early out of the oven of r d, completely, not ready for market, and it was just all about. We slapped the OnePlus logo and name on it. Give us your money, and now they're talking about this OnePlus tablet.

It feels like the same thing, and I'm confident it will be the same thing because android tablets are just not up to scratch, and I just think it's going to be another disaster. We've got this half-baked ecosystem, and all of that has put the writing on the wall, which is culminated in them being caught, cheating on benchmarks and throttling their devices, and it's not like. Oh you know, people are now coming out and saying well. At least they admitted it. They had to admit you can't deny it.

When you've been caught and the science is there, it's physically proven it would only make them look worse and their excuse of oh well. We believe it's a better optimization. No, no! It's not! Okay, because in the article from nine to five google, the 765 found in the Pixel 4a 5g and the pixel 5 significantly outperformed the triple 8 in the OnePlus 9 and 9 pro, and it's half the price. These devices are half the price. It's totally unacceptable.

When you look at the trajectory and the path that OnePlus has taken over the last two years, Carl pay leaving a rushed subpar air quote ecosystem, I'm never going to call it a proper ecosystem. It's always going to be air quote ecosystem. They have literally just been all about grabbing your money and running with it, and I think Carl Payne knew this. He knew it was coming, and he didn't want to be associated with it and that's why he started the nothing brand okay, which I think is a brilliant name um. They also released just their first product, and again it's got Carl Payne written all over it they're these tiny little clear, earphones with ANC.

That say nothing, and they look absolutely brilliant, and I think OnePlus right now is missing. Carl pay. I think they've got the wrong man at the helm in peter low, and I think BBK is interfering too much and the unification of Oppo and OnePlus is going to continue to serve to the detriment of OnePlus, and I genuinely think because of the position OnePlus finds itself. It was just becoming a trusted brand in the mainstream that the average consumer recognized. I think they've just shot themselves in the foot.

I think they've buried, that and because of the sensitive position they were in, they were kind of at like a tipping point. They've tipped themselves backwards and I think they have too much work to do to recover this they've lost too much faith. You know if you went in the Subreddits about OnePlus and the OnePlus forums, its pure rage about how bad oxygen OS has become, because a lot of their users are returning users, they're, long-term uh, oxygen, OS and OnePlus users, so they've seen the good times that were on OnePlus, and they are mad as hell, and so they should be because OnePlus has cheated them. They're cheating, their new consumers and I think OnePlus is dead and buried. I really don't see how they come back from this they've dug a hole so deep that they just can't come back from out of it, but that's my two cents guys get in the comments and tell me what you think.

If you disagree, you agree. You hate me, and you think, I'm an idiot put it in the comments. I want to know what you think get amongst it. Get at me on my twitter, which you can find here. Okay and let's get talking, because this is big guys.

I know apple got caught out doing it, okay, but it's a little different because they were doing it to technically save your device because, as the battery was degrading, they were drawing down the amount of power the processor could draw, whereas OnePlus are just straight up out of the box charging you for having a triple an in your phone and completely limiting it down to using literally one core one low power core. That's not acceptable guys. This is me done ranting. Get in the comments you.

Source : DirectTech