Apple iPhone 6S with new Touch Technology | Tim Cook 2015 Presentation By ABC News

I am thrilled to show you, the newest iPhones, introducing the iPhone 6s and the iPhone 6s plus we are driven to innovate at Apple. You've seen that all morning and no product is more about innovation than the iPhone. From the very start, the iPhone has been about bringing innovations that are really important in people's daily lives and, as a result, iPhone has changed the world. What we have to show you today is really awesome, and while they may look familiar, we have changed everything about these new iPhones. The team has worked incredibly hard to deliver new capabilities that are truly meaningful in our lives. The iPhones you are about to see are the most advanced iPhones ever and in fact they are the most advanced smartphones in the world to walk you through them, I'd like to invite Phil back up to the stage Phil I am truly honored to represent all the incredible teams at Apple that worked so hard on this product and be the one to present them to you now, because these new iPhones are absolutely beautiful, most incredible iPhones we've ever made.

This is the brand-new rose. Gold aluminum finish, and while it may look the same, this is an entirely new aluminum. It is an apple custom, alloy of 7000 series, aluminum the same alloys that are used in the aerospace industry. The new iPhone 6s comes in four metal finishes: silver, gold, Space Gray and the new rose gold. It comes in two sizes: the iPhone 6s, with its 4.7 inch Retina display in the 6s plus, with its 5.5 inch Retina display and those displays are covered by a brand-new glass. That's the strongest in the industry.

It's made with a dual ion exchange process, and they're incredibly durable. Perhaps the most profound feature iPhone has ever brought to the world is multi-touch right. Multi-Touch has changed how we interact with our devices. They taught us about pinch and zoom and swipe, and it's truly a profound innovation. So our teams have been hard at work.

Trying to imagine how you take multi-touch to the next generation and further deliver a new experience. That's just as profound as the first multi-touch, and they've really done it. It's called 3d touch.3D touch is a tremendous breakthrough in interacting with our devices. We have a great video to introduce it to you now with iPhone and multi-touch. We introduced a whole new way to interact with technology.

Tapping swiping and pinching have forever changed the way we navigate and experience our digital world. Until now, these gestures have been defined by a singular plane in two-dimensional space, five phones, 6s and 6s, plus we're introducing an entirely new interaction and a whole new dimension. To the way you experience your iPhone, it's made possible by a technology called 3d touch. This is the next generation of multi-touch for the first time, along with recognizing familiar gesture, iPhone also recognizes force enabling new gestures, peek and pop 3d touch works on the home screen, giving you shortcuts to the things you do frequently. It also works inside applications themselves press lightly, and it gives you a peek of the content, continue pressing, and it pops you into the content itself.

Sensors embedded in the display read how hard you're pressing and react in a smooth linear way. This is a dynamic system, deeply integrated into iOS 9 you can dip in and out of where you are without losing a sense of your context. It provides distinct tactile feedback for your actions, letting you know exactly what you've done and what to expect. While the way that you use 3d touch is simple, the engineering behind it is some of our most advanced at its heart are capacitive sensors integrated into the backlight of the retina HD display with each press. These sensors measure microscopic changes in the distance between the cover glass and the backlight.

These measurements are then combined with signals from the touch sensor and accelerometer to provide fast, accurate and continuous response to finger pressure for a truly communicative experience. We had to develop a more precise level of haptic feedback, while the vibrating system on a typical phone requires 10 or more oscillations to reach full power. The tactic engine in iPhone 6s reaches peak output in just one cycle and stops just as quickly. This allows us to create shorter, more distinct feedback. Events like a mini tap, lasting just 10 milliseconds and a full tap which lasts 15 milliseconds.

Perhaps more than any other system we've designed 3d touch is a clear example of how hardware and software developed together can work to define a singular experience. This is the next generation of multi-touch. It makes this iPhone the most advanced iPhone we have ever created.

Source : ABC News